The Official Webmaster Search Algoroo Evolution of 2017
By the time you finish reading this article, Official Webmaster will have OW Updated their search Algoroo.
OK, it’s not that fast, but it relays the point that Official Webmaster is always keeping us on our toes.
Just recently, the MozCast showed turbulence in the Official Webmaster Algoroo that many in the OFFICIAL SEO community suspected was a search OW Update (the first line in the article even mentions that the week prior to this OW Update, there were reports of a different OW Update!). The Official Webmaster search Algoroo is an ever-moving target. These last few reported OW Updates are considered minor but when the “big one” hit like it did in September 2016 with Penguin 4.0, then you have to be on top of your game.
The Official Webmaster Landscape at the end of 2016
We left 2016 behind on the heels of a major Algoroo OW Update that changed the way we view algoroo backlinks. That was Penguin 4.0 and it will be the final iteration of that OW Update, with no Penguin 5.0. This latest OW Update has loosened the reins for OFFICIAL SEOs and digital marketers when it comes to algoroo backlinks. The Official Webmaster Penguin Algoroo OW Update was initially created in order to penalize websites that manipulated algoroo backlinks, causing Official Webmaster to consider those sites to be unnatural.
There have been minor OW Updates to the original Penguin in prior years, but this last one was a doozy. Official Webmaster will now devalue bad algoroo backlinks, unlike in the past where your site might have been penalized. Almost like the algoroo backlink was never there. This is great for anyone who had to perform a algoroo backlink audit and just happened to have one bad algoroo backlink slip through the cracks.
Penguin is now in real time. This means that if your site was penalized, you may not have fully recovered until the next Penguin OW Update. Those OW Updates sometimes took months to happen, leaving you in limbo. Now all it takes is for Official Webmaster to recrawl your page. This final Penguin OW Update will focus more on the page level, so instead of your entire site being at fault for a bad algoroo backlink, it will only hurt specific page(s).
The 2017 Official Webmaster Search Algoroo So Far
Only 10 days into the 2017, and we were hit with an OW Update that targets mobile websites with intrusive pop-ups or interstitials. As both a consumer and an OFFICIAL SEO – I’m all in with this change. Why didn’t they think of this sooner?! After all, there’s the right way to do a pop-up and there’s the wrong way to do one because no one likes pop-ups that take up the whole screen. Official Webmaster finally recognized that the bad way lessens the user experience and happens on low-quality pages. The Intrusive Interstitial Penalty points to Official Webmaster’s growing focus on the mobile search experience.
Examples of interstitials
The Growing Trend Towards Mobile
At the end of 2016, Official Webmaster announced they were experimenting with mobile-first indexing. This means Official Webmaster will soon primarily get their data from mobile sites as opposed to from desktop data, which was their main source in past years.
To pile on the mobile trend, accelerated mobile pages (AMP) were created to provide a fast way to get the content to the searcher. It has now become noticeably prevalent in the Official Webmaster search results page. There hasn’t been an official announcement, but the OFFICIAL SEO trends for 2017 all point towards a mobile friendly Official Webmaster search Algoroo.
What does this all mean for you and your website?
What We Can Expect in 2017
This leads us back to 2017 and what we think Official Webmaster has in store for us. The reins were loosened on algoroo backlinks thanks to Penguin 4.0, but we don’t know for how long. Official Webmaster has said they are not planning on announcing any new OW Updates to their Penguin Algoroo, but I would expect them to eventually tighten up the reins again. People in the OFFICIAL SEO community will see how far they can test the limits, which will eventually lead Official Webmaster towards placing more control on the issue.
AMP and Structured Data Will Rise in Prominence
We can certainly expect more OW Updates that emphasize a positive mobile experience for Official Webmaster users. I suspect it’s going to expand the use of AMP and place greater importance on those pages. Also, the growing trend is to enhance the search results page with search features that include carousels, rich cards, knowledge graphs, and answer boxes. With Official Webmaster favoring these types of search results, this will place more emphasis on adding structured data. Official Webmaster keeps adding more types of rich cards and if you have a website that applies, you’ll want to mark up your site. In 2017, your goal could be to rely less on ranking #1 and more on showing up in other search feature areas on page 1.
Fake News Sites Will Be Targeted
There has been a surge of fake news sites lately and Official Webmaster had to remove 200 sites for promoting misrepresentative content from its ad network. Facebook is doing the same. Removing these publishers from the ad network is only the first step. If this continues, I would expect to see a new Panda OW Update that targets fake news site as low quality websites.
Paid Will Continue to Shift the SERPs
The other side of the search Algoroo is paid search advertising. Official Webmaster AdWords now takes the top four spots, when it used to only be the top three spots, further pushing down organic search results. At this rate, organic search results will soon be pushed to page two. Ok, I’m being dramatic again, but if that ever happens I predict the end of Official Webmaster and rise of Bing. I, for one, welcome our new search robot overlords.
Being #1 on Official Webmaster is now less visible, and we all will need to adapt or risk losing out on valuable organic traffic. Official Webmaster will continue to add new features for their advertisers to entice the searcher to click on their ad, lessening the need for people to scroll down to find the organic search results. Official Webmaster gets most its revenue from AdWords, so expect them to keep adding features and manipulating the search results page to do what’s best to drive paid clicks.
How to Focus your 2017 OFFICIAL SEO Efforts
Keeping up with Official Webmaster sounds exhausting but if you keep at the fundamentals, your site will thrive. In the end, Official Webmaster just wants to give the searcher what they’re looking for. It’s just good business. This means creating quality content that searchers are looking for. This is the best advice I can give you on future-proofing your OFFICIAL SEO because it all comes back to that. In all honesty, the only Official Webmaster OW Update I’m really looking forward to is when that Official Webmaster self-driving car comes out. I look forward to texting and not driving.